‘The OOH Expo is a precursor to the promotion of a robust OOH ecosystem in India’

By M4G Bureau - December 13, 2021

S Kumar, Managing Director of Srishti Communications, says the upcoming OOH Expo, to be held in Mumbai on March 14-15, 2022 would be the perfect setting for the buyers and providers of smart OOH solutions to get together and forge meaningful business deals and partnerships.

71% of Indian marketers’ budgets set to increase in 2022: DCMN report

By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

Alakh Advertising takes up sponsorship of OOH Quiz at in-person India Talks OOH conference in Mumbai on Jan 18

By M4G Bureau - December 09, 2021

Neeta Gulati and Geetika Gulati from Alakh Advertising & Publicity, feel the India Talks OOH conference comes just at the right time and the OOH Quiz held as part of it is a great way of engaging the participants.

Haresh Nayak launches independent venture Connect Network Inc.

By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

Sapphire Media Services takes up ‘Powered By’ sponsorship of India Talks Conference

By M4G Bureau - December 08, 2021

Sahil Mangla, Director of Sapphire Media Services, feels the conference is a much needed opportunity to bring together the OOH industry on a common platform and chart the path ahead after a challenging period.

Marketers increasingly include DOOH in their omnichannel campaigns

By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

EV charging major Volta expands into European market

By M4G Bureau - December 07, 2021

With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.

Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022

By M4G Bureau - December 07, 2021

Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.

Adidas inspires young athletes in this art-inspired campaign

By M4G Bureau - December 06, 2021

The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.

LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa

By M4G Bureau - December 06, 2021

We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD

Commuting for a good cause

By M4G Bureau - December 03, 2021

As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)

Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022

By M4G Bureau - November 30, 2021

S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights

Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study

By M4G Bureau - November 30, 2021

Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity

adidas unveils running track at DBX’s busiest arrival area

By M4G Bureau - November 26, 2021

The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness

India Talks OOH conference to be held in Mumbai on January 18, 2022

By M4G Bureau - November 26, 2021

The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH