Hyderabad-based Shankh Creations has entered into an exclusive agreement with ad-tech firm LOCAD for powering its DOOH network across Goa. Under this agreement LOCAD has acquired the sole rights for monetisation and making the entire DOOH inventory smart with through its proprietary CMS and programmatic platform.

Reportedly, with 30 DOOH screens on The Tito Lane that is home to some of the best bars and restaurants, it gives advertisers unparalleled access to target these millennials at strategic locations.

“LOCAD is beginning to change the way these assets have been sold traditionally with its advanced smart tech solution. It's no longer slot sales but audience and impression based selling. Whether you are a small or big business you can customise your plan as per your requirement and budget. We are excited to be  playing a pivotal role in bringing about this change in Goa,” said Rishabh S Mehta, Founder & CEO LOCAD, speaking about the project. 

Rajesh Kumar Shivapuram, Managing Partner Shankh Creations, said, “After a lot of deliberation and checking out various options in the market we finally decided to go along with LOCAD's system. It is one of the most advanced systems that we have seen so far globally. More than that it's also user friendly and the team's understanding about DOOH medium is unparalleled. We are excited to have partnered together and look forward to a long and mutually beneficial association not only across Goa but soon across other markets also.”