Britannia bakes a healthy offering for Delhi

By M4G Bureau - January 20, 2022

Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR

Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens

By M4G Bureau - January 17, 2022

The ultra-high brightness displays were selected for their vibrant image quality in direct sunlight, ensuring maximum effectiveness and brilliant picture quality in any condition

Senior OOH professional Amit Sarkar passes away

By M4G Bureau - January 17, 2022

Amit had worked in the media industry for over 26 years

Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media

By M4G Bureau - January 13, 2022

Media Consumption to Grow Faster in 2022

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana

By M4G Bureau - January 10, 2022

Mera Hoardings has executed the multi-format campaign

India Talks OOH conference postponed

By M4G Bureau - January 10, 2022

The conference will be scheduled after the current Covid-19 situation comes under control

‘83’ sets the pulse racing on OOH streets

By M4G Bureau - January 07, 2022

Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe

Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation

By M4G Bureau - January 07, 2022

Singtel Media engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV

JCDecaux gets Gold from EcoVadis for environmental & CSR performance

By M4G Bureau - January 05, 2022

JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category

HiveMinds appoints Saurabh Tyagi as Chief Client Officer

By M4G Bureau - January 05, 2022

Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media

Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech

By M4G Bureau - January 05, 2022

The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces

M&E industry rising to pre-Covid levels, cites CII-BCG report

By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

Khushi Advertising forays into movie marketing with exclusive sponsorship rights for KGF Chapter 2

By M4G Bureau - December 21, 2021

We are already seeing a lot of interest from brands, says Vishnu Telang, CEO, Khushi Advertising