M4G Bureau
OMIG releases playbook on shared learnings from running creative, innovative OOH
By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022
By M4G Bureau - November 24, 2021
The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions
All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh
By M4G Bureau - November 23, 2021
Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
By M4G Bureau - November 16, 2021
Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.
ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
By M4G Bureau - November 16, 2021
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.
Decor brand Nesterra delights passengers at Mumbai airport
By M4G Bureau - November 15, 2021
The brand weaved together a unique gifting experience and surprised passengers travelling during this festive season with special gift hampers
CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes
By M4G Bureau - November 11, 2021
CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
COMMB introducing place-based Audio OOH measurement methodology
By M4G Bureau - November 08, 2021
Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg
New tech, changing consumer audio usage boosting US audio ad spend
By M4G Bureau - November 08, 2021
Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021
PlayAds brings cricket to DOOH screens
By M4G Bureau - November 02, 2021
T20 World Cup updates on screens
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
By M4G Bureau - November 02, 2021
Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.
Bridgestone India rolls out disabled-friendly initiatives at Pune railway station
By M4G Bureau - October 29, 2021
The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.
Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company
By M4G Bureau - October 29, 2021
Tata Cha to be part of Qmin brand of Indian Hotels
Provocative creatives add punch to Square Yards’ campaign
By M4G Bureau - October 26, 2021
Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.