OAAA releases guide for maximizing impact of brand messages

By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

Unauthorised advertising rears its ugly head on Mumbai expressway

By M4G Bureau - September 28, 2021

MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.

Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA

By M4G Bureau - September 27, 2021

Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.

Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’

By M4G Bureau - September 27, 2021

The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.

NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit

By M4G Bureau - September 27, 2021

Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.

How location-based targeting drove sales for Mars’ Orbit chewing gum

By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Carat India wins media mandate for SUGAR Cosmetics

By M4G Bureau - September 24, 2021

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

dentsuMB wins mainline advertising mandate for TVS Raider in India

By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

Havas Creative Group India appoints Amish Sabharwal as senior ECD & Creative Head of Digital Experience

By M4G Bureau - September 22, 2021

Amish will be based in Gurgaon and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

A cut above the rest

By M4G Bureau - September 21, 2021

Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.

dentsu India promotes Rahul Vengalil to Managing Partner, Isobar

By M4G Bureau - September 21, 2021

Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.

dentsu India elevates Sahil Shah to Managing Partner, WATConsult

By M4G Bureau - September 17, 2021

Shah will continue to report into Heeru Dingra - the newly appointed CEO of Isobar India group.

‘50% of consumers likely to increase festive spends in 2021’

By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

‘There are strong signs of business rebound’

By M4G Bureau - September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

By M4G Bureau - September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.