Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.

Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India

By M4G Bureau - September 14, 2021

Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.

Lagos OOH body plans conference & exhibition on Sept 23-24

By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Sri Sri Tattva rides high on cabs and buses in North East

By M4G Bureau - September 09, 2021

The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.

Haresh Nayak quits dentsu

By M4G Bureau - September 08, 2021

Nayak was elevated as the President in April 2020. He was also holding the additional post of Managing Director of Postercope India.

‘Vivo’ makes an animated presence at Miami International Airport

By M4G Bureau - September 07, 2021

JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.

PETA makes a strong case for adoption of stray animals

By M4G Bureau - September 07, 2021

Partners The Media Ant to run a 6-city campaign.

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

By M4G Bureau - September 06, 2021

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.

OOH is the superstar for Star Pravah’s new show promo

By M4G Bureau - September 06, 2021

Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

Havas Group India appoints Pritha Dasgupta as CMO

By M4G Bureau - September 01, 2021

Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.

US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

BMTC planning for more ad revenue streams

By M4G Bureau - August 26, 2021

Dr Reju M T, Managing Director, Bangalore Metropolitan Transport Corporation (BMTC) talks about non-fare revenue growth plan.