OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

Market trends point to bright future for retail media networks: Expert panel

By M4G Bureau - August 19, 2021

Market trends point to bright future for retail media networks: Expert panel.

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

B’luru back on billboards map soon: Specialists say cheers!

By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Chintan Soni, Kosal Malladi made VPs at Madison Digital

By M4G Bureau - August 13, 2021

Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.

Jolene Fernandes Solanki promoted as COO at Madison Media Ultra

By M4G Bureau - August 11, 2021

Jolene Fernandes Solanki will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base.

IAB Australia releases DOOH buyer’s guide

By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum

By M4G Bureau - August 03, 2021

The Asia Forum will be held on a virtual platform on October 28

Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies

By M4G Bureau - July 30, 2021

Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.

Tata Tea celebrates ‘Kadak’ spirit of Mumbai

By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

ColorJet Group appoints Umang Singhal as VP, India Signage Business

By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.