Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies
By M4G Bureau - July 30, 2021
Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.
Brainchild Communications Pakistan (BCP) and Walee Technologies have announced a strategic partnership to distribute Walee Enterprise, an AI-enabled consumer intelligence (AICI) marketing technology (MarTech) platform. Working with large advertisers across the country, Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in the $625 million eCommerce market.
Its feature-rich social media management (SMM) solution processes multiple languages such as Roman Urdu, Urdu Nastaleeq, Arabic, English, and others on demand, which is an essential combination to manage local traffic and therefore a distinct advantage over similar international platforms.
"While we have a number of tools in the market which allow advertisers to gather insights based on paid, earned, shared, and owned media, there is no solution in the market quite like Walee Enterprise," said Farhan Khan, the CEO of Starcom affiliated Brainchild Communications Pakistan. "With this AICI platform, we are now able to take a quantum leap - seeing beyond an advertiser’s customers' current behaviours, needs, and preferences. There is immense potential in delivering actionable insights on emerging trends, outliers, and unexpected shifts or changes in consumer behavior."
Given that more than 100 million Pakistanis are internet-accessible, creating, and consuming content across over 30 actively used social apps, advertisers and marketers nationwide are seeking out the sentiment and semantic analysis models which will guide customer acquisition and customer retention strategies.
"Using Walee Enterprise, our advertisers will be able to drive enterprise-wide decision-making across a range of roles and areas, including customer experience (CX), customer care & engagement, customer research & insights, marketing, innovation, sales, and product development and management," said Khan. “We expect to offer Walee Enterprise to advertisers that desire predictive and prescriptive insights, which covers what is happening, and also what can be done, respectively.”
As stated in the 2020 “What is Pakistan searching for?” report by Google states that 81% of all connected Pakistani consumers research products online before purchasing, while 80% of them say that they switch between search and video when researching a product, and 55% of them search for a product on Google and then use YouTube to learn more. In light of these trends, social media has become one of the most effective ways of understanding and interacting with customers.
“Walee Enterprise is a unique and essential business productivity tool for anyone serious about their digital business,” said Ahsan Tahir, CEO of Walee Technologies Pvt Ltd. “Walee Enterprise is an evolving solution embracing the complex combination of channels, communication formats, devices, languages, and time zones. Our solution enables organizations to deliver great experiences, whether working with in-house or outsourced resources.”
Across the telecom, fashion, technology, banking, travel, and beauty industries, the AICI MarTech platform has seen a 40% increase in the positive share of voice (SOV) year-over-year with online conversions rates improving nearly three times quarter-over-quarter.
"Based on our experience, advertisers that either grew their share of voice or conversion rates turned to a data-driven purchase funnel, curated and tracked by experienced media specialists," said Tahir. "This is one of the most important reasons why I consider BCP a perfect fit for Walee. Being the top-ranked media agency in Pakistan according to RECMA, BCP has the best team and track record in delivering brand turnarounds and sentiment lifts. Combining unparalleled media experience of BCP and state-of-the-art Walee platform, our customer will get a one-stop solution for enhancing marketing and sales at scale "
This proud partnership reinforces a commitment by BCP to stay ahead of the curve whilst creating value for its clients to boost marketing and digital business transformation, driven through the alchemy of creativity and technology through the #Powerof1.