Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 25, 2024

Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

‘The age of adaptability’- announced as the theme for Goafest 2024

In OOH News By Sakshi Sanghavi - April 25, 2024

Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

In OOH News By Sakshi Sanghavi - April 25, 2024

Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.

Everyday Plastic and Greenpeace UK unveil nationwide OOH campaign tackling UK plastic consumption

In Digital OOH By M4G Bureau - April 23, 2024

The campaign forms part of Ocean Outdoor’s annual Drops In the Ocean programme

Myntra's CGI spectacle: sneaker sensation takes Mumbai by Storm

In Campaigns By Sakshi Sanghavi - April 23, 2024

The campaign was executed around Bandra Worli Sea-link

Shravil Shridhar, Md, A. Shridhar Group joins the brand panel discussion at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 23, 2024

Shravil will be sharing his insights on how OOH can be leveraged for gaining maximum reach with target consumers

‘A more liberal ad regime need of the hour for Delhi OOH’

In Viewpoints By M4G Bureau - April 22, 2024

Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market

Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising

In OOH News By Sakshi Sanghavi - April 22, 2024

Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers