Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the way cities look, feel, and grow.
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the need to support small-budget campaigns and...
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad spends.
The campaign is executed by Laqshya Media Group
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems to be heading straight for litigation.
The campaign is conceptualised by Ogilvy India
Goldee's new role comes after an eight-year tenure at itel Mobile, Smart Gadgets & HA Business, where he served as the Vice President and Head of...
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
The installation is done in partnership with OMD India and Osmo
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression