Sri Sri Tattva, the health and wellness brand has rolled out a transit media campaign in collaboration with MyHoardings to boost its Cow Ghee and edible premium Kachi Ghani Mustard Oil in the north eastern cities of Guwahati & Shillong. The campaign involved more than 150 number of Ola/Uber cabs and 25+ number of ASTC buses.

The cab creatives with the tagline - ‘Tasty Bhi, Shuddh Bhi’ promoted the ‘Kachi Ghani' mustard Oil along with ‘Sri Sri Cow's Pure Ghee’.

With the lockdown restrictions fading out, the cities of Guwahati & Shillong have been chosen by Sri Sri Tattva to enhance their brand awareness and reach.

”Being cost-effective and having high visibility transit media is attracting brands for inclusion in their plans,” says Surendra Kumar, Director at MyHoardings.

Apart from cabs, advertising on state-run ASTC buses also has been included as part of the campaign in Guwahati, ensuring maximum possible eyeballs during the campaign tenure.