Friday, April 12, 2024

Advertisement
Home » Campaigns » Sri Sri Tattva rides high on cabs and buses in North East

Sri Sri Tattva rides high on cabs and buses in North East

By M4G Bureau - September 09, 2021

The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.

Sri Sri Tattva, the health and wellness brand has rolled out a transit media campaign in collaboration with MyHoardings to boost its Cow Ghee and edible premium Kachi Ghani Mustard Oil in the north eastern cities of Guwahati & Shillong. The campaign involved more than 150 number of Ola/Uber cabs and 25+ number of ASTC buses.

The cab creatives with the tagline - ‘Tasty Bhi, Shuddh Bhi’ promoted the ‘Kachi Ghani' mustard Oil along with ‘Sri Sri Cow's Pure Ghee’.

With the lockdown restrictions fading out, the cities of Guwahati & Shillong have been chosen by Sri Sri Tattva to enhance their brand awareness and reach.

”Being cost-effective and having high visibility transit media is attracting brands for inclusion in their plans,” says Surendra Kumar, Director at MyHoardings.

Apart from cabs, advertising on state-run ASTC buses also has been included as part of the campaign in Guwahati, ensuring maximum possible eyeballs during the campaign tenure.

Advertisement

Related News

You May Also Like

Advertisement
Advertisement
Have You Say
Advertisement