Campaigns
PETA makes a strong case for adoption of stray animals
Partners The Media Ant to run a 6-city campaign.
PETA (People for the Ethical Treatment of Animals ), the animal welfare organisation has partnered with agency The Media Ant for a six city general awareness campaign to encourage people to adopt stray animals.
The campaign that began on August 10 mostly used hoardings located in prime locations in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.
A simple, call for action in respective regional languages strikes the right chord by invoking citizen pride and associating it with a call to adopt animals. Combined with strategic locations and the right formats, the campaign manages to grab public attention and reiterate the messaging.
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Campaigns
Flipkart Minutes taps into a childhood limerick to sell instant milk
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Campaigns
Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
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Brand Insights‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’
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Brand Insights‘OOH continues to be a highly strategic and performance-driven branding medium’