Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

By M4G Bureau - October 20, 2021

Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.

Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata

By M4G Bureau - October 20, 2021

On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

By M4G Bureau - October 20, 2021

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh

Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners

Domestic flights ops to return to full capacity from Oct 18

By M4G Bureau - October 13, 2021

Growing passenger traffic, augmented flight capacity bodes well for airport media business

Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…

By M4G Bureau - October 12, 2021

In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic elements of AP and Telangana.

Primedia Outdoor to access LMX platform for audience metrics in 7 African markets

By M4G Bureau - October 11, 2021

The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia

Displayforce Box augments digital signage performance marketing

By M4G Bureau - October 11, 2021

The Box can be connected to TVs, Video wall, LED screens

Anupriya Acharya re-elected President of AAAI

By M4G Bureau - October 05, 2021

Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.

How social activation worked for Dabur in UP & Bihar

By M4G Bureau - October 04, 2021

Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.

Bayer names WPP’s MediaCom as Global Media Agency

By M4G Bureau - October 01, 2021

MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.

L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation

By M4G Bureau - October 01, 2021

As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

By M4G Bureau - September 29, 2021

In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.