Connect with us

Campaigns

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Published

on

Laqshya Media Group recently executed an OOH campaign for Hero Lectro E-cycles (part of Hero Cycles Ltd), a technological breakthrough that promises to revolutionise the way you commute.

The multi-city high decibel OOH campaign was planned through the AI-powered OOH planning tool SHARP’, which helped to get the most appropriate locations in each city to reach out to core TG of the campaign. The tool also gives metrics to evaluate the performance of the campaign, be it campaign Nett reach, OTS, CPT, frequency and impact score of the campaign. The OOH campaign has been executed in multi-cities and encompasses a mix of iconic large format media units, cluster brandings and other unconventional mediums across all cities.

Hero Lectro, the E cycle brand of Hero Cycles, has the widest e-cycle portfolio in India, spanning multiple variants addressing various consumer needs. Keeping different user profiles in mind, Hero Lectro provides solutions for commuting, recreation as well as last mile delivery. Hero Lectro has introduced innovative designs along with smart features in its E-Cycles such as detachable batteries, usb port and an ismart app. Riding a Hero Lectro e-cycle is pretty much like riding a bike or a scooter except there are no unearthly fuel costs, no carbon emissions and you get to stay fit along the way.

Advertisement

Rachit Gupta, CMO, Hero Lectro says, “E-Cycles are globally the most sought-after vehicles even ahead of e-scooters or electric cars. As market leaders and having been part of the industry for many generations, we have embarked on a journey to create awareness about e-cycles and its enormous benefits. Our new #WantItFlauntIt campaign is a step in that direction and outdoor serves as a great platform to help us get the word out”

Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, said “E-bikes are at the forefront of future urban mobility, whether it’s for environmental reasons, a better lifestyle, or just a more cost-effective mode of transportation. We are pleased to execute this OOH campaign for the brand, which has been expanding the category for a year. We’ve aimed to leave a long-lasting impression on our customers with our powerful OOH branding effort.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.