Connect with us

Campaigns

Provocative creatives add punch to Square Yards’ campaign

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia — the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

Published

on

Real estate platform Square Yards has unveiled its new OOH brand awareness campaign for Delhi-NCR, Mumbai and Bengaluru cities and Madison World’s outdoor specialist agency Platinum Outdoor helped the brand achieve clutter breaking impact and visibility.

The campaign objective was to increase brand awareness and increase traffic on the web by establishing Square Yards as the first choice amongst users in the property search space. This is the second campaign to be launched by the brand – unfurled on October 15. The first campaign, done in mid-September, witnessed a 30% increase in direct traffic, according to the company release.

Advertisement

500+ media are used in the current campaign across Delhi, Mumbai and Bengaluru. Impact sites have been taken at airports, key congregation points like Western/Eastern Express Highway, Juhu, Mahim Causeway, Navi Mumbai, Thane, Moti Bagh Ring Road, MG Road, Dhaula Kuan, Rajouri Garden, DND, CP, Hebbal flyover, Mysore road to name few across these cities.   

The agency has used a guerrilla marketing approach to make the campaign unmissable and the talk of the town with 4 interesting and provocative creatives:  “Can We ask your Wife out on a Date?”, “Threesome on your bucket list?”, “S**t just got real” and “Your dream home doesn’t exist.”

Advertisement

What’s more, the agency has taken up the largest outdoor media in Asia, a hoarding of size 120 ft x 122 ft in Mumbai, on the busiest location of Bandra ROB that caters to the traffic from South Mumbai and Worli Sea link towards the Western Express Highway. 

Yashdeep Singh, Principal Partner and Head of Marketing, Square Yards, said “Square Yards’ grand OOH brand awareness campaign across cities is expected to strike the right chord with home buyers this festive season and catapult our brand as the first port of call among property seekers. We are in the thick of disrupting the property industry through our digital homebuying services and this impactful mega innovative outdoor blitz will educate, inform, and equip people to experience these services when they buy a home. We are happy to have had Platinum Outdoor on board as our outdoor media partner as their immense experience has ensured smooth planning and execution for us. We are sure that we will be able to light up the outdoor space with our visual branding displays by leveraging their valuable expertise.”

Advertisement

Says Dipankar Sanyal, CEO, Platinum Outdoor and MRP, “The Square Yards campaign checks all the boxes for a great outdoor campaign, it has been very exciting for our teams to plan and execute this mega campaign. The campaign has already done wonders for the brand.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.