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Home » OOH News » Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company
Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company

By M4G Bureau - October 29, 2021

Tata Cha to be part of Qmin brand of Indian Hotels

Tata Consumer Products has decided to transition its Tata Cha business, a tea café format Quick Service Restaurant (QSR) chain, to Qmin-Shops operated by a subsidiary of Indian Hotels Company Limited (IHCL). This will enable Tata Consumer Products to better focus on its core FMCG business, the company’s release states.

Tata Cha currently has 12 stores across Bengaluru serving beverages (tea, coffee, coolers), snacks and merchandise.

Sunil D’Souza, MD & CEO, Tata Consumer Products said, “This is in line with our strategy of streamlining and simplifying our operations. Though it is a relatively small venture in its current form, exiting Tata Cha will enable us to sharpen focus on our core FMCG business.”

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