adidas unveils running track at DBX’s busiest arrival area
By M4G Bureau - November 26, 2021
The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness
adidas has unveiled a running track in the arrivals area of Dubai International Airport’s (DXB) busiest terminal, in partnership with Dubai Airports and JCDecaux. A JCDecaux Middle East media release states that with millions of travellers expected to arrive in Dubai over the coming months for Expo 2020 as well as a number of key events across arts, music, and fitness – this unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness and support the vision to be the most active city in the world.
Within Dubai, adidas has encouraged the community to take part in an exciting calendar of events throughout Dubai Fitness Challenge, motivating participants to put on their training shoes and take part in 30 minutes of exercise every day for 30 days. The running track activation builds on an engaging experience for residents and visitors alike and encourages travellers to take the betterment journey by opting to walk along the racetrack instead of using the travellators, rewarding those who follow the track with complimentary sneaker customisation at the adidas flagship store’s MakerLab area located in The Dubai Mall. To redeem the reward, passengers must simply scan the QR code available on the track. Additionally, in line with adidas’ mission to promote sustainability in the region and beyond, the racetrack is made of 100% sustainable material, which is non-PVC and 100% Chlorine & Phthalate free.
With Dubai being recognised globally as a hub of innovation, creativity, and sustainability, adidas’ first-of-its-kind exciting concept sets a perfect example of connecting with a global audience at the world’s busiest airport.
In addition to the sustainable racetrack, adidas has planned out an exciting calendar throughout Dubai Fitness Challenge. The calendar includes four key sporting activities to take over the city of Dubai to offer various opportunities for the community to challenge their own limitations within an experiential setting.