India Talks OOH conference to be held in Mumbai on January 18, 2022
By M4G Bureau - November 26, 2021
The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH
The festive season this year witnessed the Indian OOH industry shifting gears to gather greater growth momentum, evidenced by vastly improved media occupancy rates, unveiling of major brand campaigns, and revival of the transit media business in particular which was reeling under the impact of travel restrictions that were imposed in the Covid times. The new growth momentum impels Indian OOH players, at the national and regional levels, to step up their collaborative efforts, adopt new technologies and business practices, and collectively raise the medium’s competitiveness vis-à-vis other media channels in order to wrest a larger share of the ad pie.
Taking cognizance of the emerging business environment, and the particular needs of all OOH business stakeholders – brand advertisers, media owners, specialist agencies, tech solution providers, and other OOH solutions providers, and indeed the government bodies and regulators – V J Media Works announces a pan-India OOH conference titled ‘India Talks OOH’ that will be organised at Hotel Sahara Star, Mumbai on January 18, 2022.
The one-day conference will have focused discussions and presentations on subjects that intertwined with the core needs of Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Where OOH fits in the scheme of omnichannel marketing’, ‘The programmatic OOH jamboree – sounds to pick in all that noise’, etc. The sessions will be addressed by top brand marketers, media planners and buyers, technology and marketing experts, among others.