Augmented reality is adding a new string to OOH bow

By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

Mumbai Metro One gets nod for rebranding more stations

By M4G Bureau - April 18, 2017

The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

US body lays down programmatic standards for digital placed advertising

By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

GSK's Sensodyne goes outdoor to drive home authenticity of product

By M4G Bureau - April 13, 2017

Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites

Malaysia's Digi introduces DOOH solution Hyerlocal Media

By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Avery Dennison launches new gen cast films

By M4G Bureau - April 10, 2017

The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs

Tribes takes up presenting sponsorship of OAC 2017

By M4G Bureau - April 10, 2017

The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.

IDBI Federal's'Street Store' presents humane side of business

By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society

Veet hits the streets as summer sets in

By M4G Bureau - April 05, 2017

Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

By M4G Bureau - April 03, 2017

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

Oriental Insurance dominates Delhi Metro Line II

By M4G Bureau - April 03, 2017

eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City Centre)

Geopath selects Streetlytics to power MORE

By M4G Bureau - April 03, 2017

NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year

Tiger Beer takes Air-Ink to streets of the world

By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

Council of Paris says big'No' to sexist outdoor ads

By M4G Bureau - March 30, 2017

The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.