Managua city takes OOH route to give identity to its streets

By M4G Bureau - May 26, 2017

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

Telangana Tourism soars sky high to beckon tourists to the state

By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

East Delhi Corporation invites bids for unipoles, flag signs, toilet block

By M4G Bureau - May 24, 2017

The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar

Noida Toll Bridge Company invites EoI for DND Flyway media rights

By M4G Bureau - May 23, 2017

The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.

ZEE TV creates an OOH atmosphere for'Dangal'

By M4G Bureau - May 23, 2017

Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Experiential marketing firm Grandesign acquires Hadley Media

By M4G Bureau - May 19, 2017

USA's premier experiential marketing firm buys leading creative event agency

OOH delivers maximum ROI, says an OAAA report

By M4G Bureau - May 19, 2017

While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.

South Delhi Municipal Corporation invites bids for 6 unipole clusters

By M4G Bureau - May 18, 2017

The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.

Malaysia-based Moving Walls wins prestigious TiE50 award

By M4G Bureau - May 18, 2017

The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

Kalyan Jewellers to strengthen its Global presence; revisits creative mandate

By M4G Bureau - May 17, 2017

Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer

By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others