Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

Brand Street India announces new event division in tie-up with ICW

By M4G Bureau - June 06, 2017

The event division will explore new business opportunities in experiential marketing, among other key areas

Karnataka Tourism amplifies"Year of the wild” campaign on Railway DOOH media

By M4G Bureau - June 05, 2017

Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.

McCann Colombia drapes Bogotá's highest tower in national colours

By M4G Bureau - June 05, 2017

Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.

Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI

By M4G Bureau - June 01, 2017

Both agencies will work independently in all the markets and have separate teams

East Delhi Municipal Corporation postpones tender for multiple outdoor formats

By M4G Bureau - June 01, 2017

Now tender for each format will be opened separately this month

ETV promotes CM Yogi Adityanath's'Uprising Uttar Pradesh'

By M4G Bureau - June 01, 2017

Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV

Ranchi municipal body invites bids to install stainless steel bqs

By M4G Bureau - May 31, 2017

Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year

Natgeo, OAAA build mass awareness on protection of endangered species

By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

Sony India appoints Initiative Media as its media agency

By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

DOmedia reinforces platform to sell OOH programmatically

By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically

Drive Without Fuel adds a new dimension to OOH

By M4G Bureau - May 29, 2017

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping

Vancouver's Car2Go unfurls unique experiential activation

By M4G Bureau - May 29, 2017

Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.