Drive Without Fuel adds a new dimension to OOH

Drive Without Fuel Pvt. Ltd (DWF) – a technology-based community marketing startup company, working on revolutionising the fuel and the advertising industry in India, has collaborated with Indian Oil Corporation Limited (IOCL), to strategise its business synergy. With this strategic tie-up, the aim is to build a strong and innovative advertising ecosystem for brands and the vehicle owners across the country to create a positive impact on all facets of their life. The IOCL DWF Xtra Rewards Card programme is being managed via DWF mobile app at various IOCL retail outlets.

The association envisages tying up the OOH advertising industry with the fuel industry on this platform through Indian Oil’s Xtra Reward Card Program to generate value for the vehicle owners in India. This tie-up will help both DWF and IOCL to utilise their collective strength for creating value in the advertising ecosystem. DWF is working actively on developing the entire ecosystem for FMCGs, brands, corporate and the common man on both professional and personal front.

Talking about the OOH advertising Industry in India, it is highly unorganized and 90% of the outdoor media is offline. IOCL and DWF have come together to provide an online platform for the advertisers making it easier to calculate their ROI.

“DWF targets the bull’s eye of the gaps between the three sectors. DWF believes that a major correction is needed in the OOH advertising sector where instead of the businesses paying other businesses to advertise their products/brands; businesses should pass the benefit to the end user who is the consumer as well as the promoter of the brand,” says Vishal Kaushik, Founder, Drive Without Fuel.

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping and hundreds of others recognised brands to provide benefits to the empanelled car owners across India.
After the successful soft launch of the IOCL DWF XTRA Reward Card Program, some of the cities shortlisted for the launch are Delhi (NCR), Chandigarh, Bengalluru, Mumbai, and Hyderabad. A pan India launch is in the works which would be implemented by the end of 2017.