Mumbai Metro One gets nod for rebranding more stations
By M4G Bureau - April 18, 2017
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
Decks are cleared for Reliance Infrastructure-led Mumbai Metro One Pvt Ltd (MMOPL) to rebrand 12 Metro stations in the Versova-Andheri-Ghatkopar Metro-1 corridor. The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues. Two stations had already been rebranded -- Bank of Baroda Andheri Metro Station and Magicbricks WEH Metro station.
Earlier, Mumbai Metropolitan Region Development Authority (MMRDA) had raised objections on the renaming of the stations, but MMOPL has reportedly received the go-ahead from the Union Urban Development Ministry for rebranding the stations. The Free Press Journal has reported that MMOPL contended that it has the advertising rights for the Metro stations and it was under its purview to rebrand stations on the lines several Metro corridors in the foreign countries and in National Capital Region.