GHMC curbs outdoor advertising in Hyderbad until Aug 14

By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn

Sacred Games makes a big splash on OOH

By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

‘OOH enjoying a renaissance in many markets’

By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station

By M4G Bureau - July 12, 2018

Audio advertising is expected to register firmly with the large audiences at the busy railway station

Chennai likely to have billboards back on streets in near future

By M4G Bureau - July 12, 2018

However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up

Delhi HC mandates FIITJEE to display disclaimer with Metro station branding

By M4G Bureau - July 12, 2018

Further, the disclaimer is to be displayed in the same font, colour and size as that of the FIIT-JEE brand display at the Metro station

Adidas launches another set of innovations to promote FIFA

By M4G Bureau - July 12, 2018

The innovative campaign has been launched to celebrate the 2018 Football World Cup

Piramal Housing Finance takes to heartfelt messaging

By M4G Bureau - July 11, 2018

The campaign, planned and executed in Pune by MOMS Outdoor Media Solutions, is mainly deployed on large formats

Ocean invites agencies to create something OOHmazing

By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK

Hong Kong International Airport revenues buoyed by advertising

By M4G Bureau - July 11, 2018

Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report

Kinetic India CEO Suresh Balakrishna decides to move on

By M4G Bureau - July 10, 2018

Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next

Gurugram MC, Ambience Mall lock horns over media

By M4G Bureau - July 10, 2018

The mall owner broke the seal of confiscated media wherein the authority has filed an FIR against the mall

Samsung creates digital OOH landmark in Lima, Peru

By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED

By M4G Bureau - July 09, 2018

The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador

10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29

By M4G Bureau - July 09, 2018

The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners