Mondelez India OOH mandate in fluid state

By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties

Zicom engages cinema-goers with audio ad stunt

By M4G Bureau - August 09, 2018

Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution

Karnataka HC hearing on hoardings issue coming up

By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy

Macromedia installs Efi VUTEk® GS3250LXR LED UV roll-to-roll printer at Chennai unit

By M4G Bureau - August 08, 2018

Considering the growing demand for green applications, the printing firm has installed a new machine at its Chennai unit

Eureka Forbes appoints Taproot Dentsu as its creative agency

By M4G Bureau - August 07, 2018

The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions

Behrouz Biryani rolls out lip-smacking campaign in Delhi

By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries

New DMRC Pink Line corridor expected to offer compelling advertising avenues

By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

Wipro Lighting launches outdoor lighting solutions for Smart Cities

By M4G Bureau - August 07, 2018

Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort

Nescafe lures Mumbaikars with a steaming innovation

By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

BEST assigns media rights to Signpost India

By M4G Bureau - August 06, 2018

The media rights are on side and back panels of BEST buses; rights given for 3 years

Vivo strikes a chord with young audiences on TagTalk network

By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Global leaders to address International OOH Congress in St. Petersburg

By M4G Bureau - August 03, 2018

Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Global DOOH industry to scale $5bn level by 2024

By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research