M4G Bureau
Global OOH leaders to speak on technology & OOH at OAC 2018
By M4G Bureau - July 24, 2018
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days
Kolkata Metro exploring new ways to boost ad revenues
By M4G Bureau - July 24, 2018
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Senior govt officials to address OAC 2018 on July 27-28
By M4G Bureau - July 23, 2018
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem Shankar Jha, Deputy Commissioner, South Delhi Municipal Corporation (SDMC), Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, and Sanjay Kumar Nirmal, Secretary General, Indian Roads Congress will be addressing the convention
Ingersoll Rand takes Mobile Experience Centre across the country
By M4G Bureau - July 23, 2018
The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India
US startup AdQuick further progress of programmatic buying
By M4G Bureau - July 20, 2018
AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns
Mondelez India aims to dominate OOH with contextual messaging
By M4G Bureau - July 20, 2018
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’
Gayatri Ojha to participate in a panel discussion at OAC 2018
By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
Jeep Compass dominates Mumbai-Pune Expressway
By M4G Bureau - July 19, 2018
The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership
WPP India Country Manager CVL Srinivas to address OAC 2018
By M4G Bureau - July 18, 2018
CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses
Lenovo appoints Publicis Media to handle global media strategy, planning, buying
By M4G Bureau - July 18, 2018
Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets
The Social Street inks partnership with sports creative agency Works
By M4G Bureau - July 18, 2018
The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market
Medlife says aloud #LafadduMatBano
By M4G Bureau - July 18, 2018
Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets
Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018
By M4G Bureau - July 17, 2018
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group
Nanavati Hospital goes big on OOH in Mumbai
By M4G Bureau - July 16, 2018
The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital
VMO unveils audience intelligence platform DART360
By M4G Bureau - July 16, 2018
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them