Jeep Compass dominates Mumbai-Pune Expressway
By M4G Bureau - July 19, 2018
The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership
Jeep India has opted for India’s largest outdoor media installation for the promotion of its iconic Compass on one of the busiest national highways of India that connects two major cities, Mumbai and Pune. Laqshya Group erected India’s largest ad billboard for Jeep Compass on the Mumbai-Pune Expressway. The billboard ad space measures 25,000 sq. ft, the equivalent to 30 billboards. Putting together them media required the services of 70 skilled craftsmen, 80,000 kg of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall.
Rahul Pansare, Head of Marketing & PR, FCA India Automobiles, said, “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising, to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.”
Atul Shrivastava, CEO, Laqshya Media Group said, “Laqshya Media Group has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep brand to showcase the brand’s motto of ‘go anywhere and do anything’. This was a challenging task and the efforts by the team were on a grander scale than ordinary. This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues to get stronger day by day.”
Stay on top of OOH media trends