Campaigns
Medlife says aloud #LafadduMatBano
Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets
As per their 360-degree brand campaign, Medlife, the one-stop online healthcare platform and e-pharmacy, had made its presence on OOH media with its ‘Lafaddu Lal’ campaign. Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets. The hashtag #LafadduMatBano has been given a larger than life platform on hoardings.The campaign is also deployed on bus shelters, and other media.
e-pharmacy brands are taking to the OOH route in significant ways to build their customer base.
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner
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People
Ajit Varghese joins Madison Media as Partner and Group CEO, Media & OOH
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Campaigns
Digital displays turn Mumbai’s streets into a Wimbledon narrative