M4G Bureau
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
Global ad spends in 2018 strongest since 2010
By M4G Bureau - June 22, 2018
Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH
DMRC ridership dips but network reach expands
By M4G Bureau - June 21, 2018
The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future
APN Outdoor assessing JCDecaux takeover offer
By M4G Bureau - June 21, 2018
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
Ultratech Cement strengthening its brand positioning in Goa
By M4G Bureau - June 21, 2018
The brand ropes in a variety of formats communicating a strong message through a widely spread campaign
Creativeland Asia wins 3 Bronze Lions for Merc campaign
By M4G Bureau - June 20, 2018
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’
Adorn Advertising bags rights on new backlit format in Haldwani
By M4G Bureau - June 19, 2018
The company has erected ¾ ft of backlit centre poles on the road dividers of the district
BMTC to do away with glass panel branding on buses
By M4G Bureau - June 19, 2018
The panels will instead show the names of key places covered on the bus route
Global Sports Commerce acquires Belgian firm BrightBoard
By M4G Bureau - June 19, 2018
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement
By M4G Bureau - June 19, 2018
The on-ground activation is conducted on 18th of every month to promote physical fitness
HERE advances location data science for ad ecosystem
By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Lloyd Mathias to chair OAA 2018 Jury
By M4G Bureau - June 18, 2018
Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology
JCDecaux launches programmatic platform VIOOH
By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Ad spends to grow 10.5% in India in 2018: DAN
By M4G Bureau - June 15, 2018
With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn
Rajdeep Publicity bags ad rights on NDMC digital screens
By M4G Bureau - June 15, 2018
Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop