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M4G Bureau

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Global ad spends in 2018 strongest since 2010
Global ad spends in 2018 strongest since 2010

By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

DMRC ridership dips but network reach expands
DMRC ridership dips but network reach expands

By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

APN Outdoor assessing JCDecaux takeover offer
APN Outdoor assessing JCDecaux takeover offer

By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Ultratech Cement strengthening its brand positioning in Goa
Ultratech Cement strengthening its brand positioning in Goa

By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

Creativeland Asia wins 3 Bronze Lions for Merc campaign
Creativeland Asia wins 3 Bronze Lions for Merc campaign

By M4G Bureau - June 20, 2018

The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’

Adorn Advertising bags rights on new backlit format in Haldwani
Adorn Advertising bags rights on new backlit format in Haldwani

By M4G Bureau - June 19, 2018

The company has erected ¾ ft of backlit centre poles on the road dividers of the district

BMTC to do away with glass panel branding on buses
BMTC to do away with glass panel branding on buses

By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Global Sports Commerce acquires Belgian firm BrightBoard
Global Sports Commerce acquires Belgian firm BrightBoard

By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement
Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

By M4G Bureau - June 19, 2018

The on-ground activation is conducted on 18th of every month to promote physical fitness

HERE advances location data science for ad ecosystem
HERE advances location data science for ad ecosystem

By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Lloyd Mathias to chair OAA 2018 Jury
Lloyd Mathias to chair OAA 2018 Jury

By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

JCDecaux launches programmatic platform VIOOH
JCDecaux launches programmatic platform VIOOH

By M4G Bureau - June 15, 2018

The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality

Ad spends to grow 10.5% in India in 2018: DAN
Ad spends to grow 10.5% in India in 2018: DAN

By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Rajdeep Publicity bags ad rights on NDMC digital screens
Rajdeep Publicity bags ad rights on NDMC digital screens

By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

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