OAA 2018 judging enters 2nd leg, Jury meet in Mumbai

By M4G Bureau - June 28, 2018

The Jury, chaired by corporate industry leader Lloyd Mathias, will shortlist the entries and then take decisions on awarding the metals

Gurugram MC strikes at mall & Metro media in the city

By M4G Bureau - June 28, 2018

The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there

Telangana Govt takes corporate branding approach on OOH

By M4G Bureau - June 28, 2018

In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development

Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings

Jeevansathi.com adorns bus shelters in mandap style in Delhi

By M4G Bureau - June 27, 2018

After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs

Jim Liu to speak on China’s OOH digitalisation at OAC 2018

By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

JCDecaux to acquire APN Outdoor Group

By M4G Bureau - June 26, 2018

The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

oOh!media wins battle for HT&E’s Adshel with $570mn bid

By M4G Bureau - June 25, 2018

The Australian OOH major is lauching an equity raising to fund the purchase

Uber speeds ahead with 'Badhte Chalein' campaign

By M4G Bureau - June 25, 2018

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

Dulux invites London & Amsterdam to connect through colour

By M4G Bureau - June 22, 2018

MullenLowe London campaign links the two cities live using Ocean Outdoor tech

1st OAA 2018 Jury Meet gets underway in Gurugram

By M4G Bureau - June 22, 2018

The Second and Third OAA 2018 Jury Meets will be held in Mumbai

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Global ad spends in 2018 strongest since 2010

By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH