Saturday, January 25, 2020

Advertisement

Bhawana Anand

OOH to grow at 9% in 2020: DAN Digital Report
OOH to grow at 9% in 2020: DAN Digital Report

By Bhawana Anand - January 24, 2020

BFSI & Consumer durables are top spending categories on OOH media

Bumble changes the rules of dating with OOH splash
Bumble changes the rules of dating with OOH splash

By Bhawana Anand - January 24, 2020

The online women dating site talks about equality through a wide spread outdoor plan

MP Tourism empanels 4 specialist agencies for OOH promotions
MP Tourism empanels 4 specialist agencies for OOH promotions

By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

It’s business as usual for FoB, bqs, transit media in Bengaluru
It’s business as usual for FoB, bqs, transit media in Bengaluru

By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

“DOOH has always been a part of the plan” says Atul Shrivastava
“DOOH has always been a part of the plan” says Atul Shrivastava

By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market

Will wi-fi on board Metro trains alter ad consumption patterns?
Will wi-fi on board Metro trains alter ad consumption patterns?

By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Nexyite installs interactive DOOH media at Visakhapatnam Rly Station
Nexyite installs interactive DOOH media at Visakhapatnam Rly Station

By Bhawana Anand - January 07, 2020

HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements

Sapphire expands transit portfolio with new acquisition
Sapphire expands transit portfolio with new acquisition

By Bhawana Anand - January 03, 2020

The company has bagged sole rights for 96 BRT bus shelters in the capital

Locad strengthens pDOOH in West Bengal market
Locad strengthens pDOOH in West Bengal market

By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

Osel Technology installs 1st LED Manufacturing unit in India
Osel Technology installs 1st LED Manufacturing unit in India

By Bhawana Anand - January 02, 2020

The manufacturing unit is expected to reduce the importing cost of LED Display hardware from the abroad

AAP launching campaign ahead of Delhi polls
AAP launching campaign ahead of Delhi polls

By Bhawana Anand - December 23, 2019

The AAP campaign is expected to have a visible OOH presence in the capital city

Unacademy cracks code for uncluttered presence with “Let’s Crack It”
Unacademy cracks code for uncluttered presence with “Let’s Crack It”

By Bhawana Anand - December 20, 2019

Karan Shroff, Vice President Marketing at Unacademy shares the essence of OOH in 1st ever integrated brand campaign

Cupshup to hit Rs. 12 crore this fiscal year
Cupshup to hit Rs. 12 crore this fiscal year

By Bhawana Anand - December 19, 2019

A cup branding specialised agency pegs big for the future of the cup-branding

B’lore media owners still waiting for the Court nod for large formats
B’lore media owners still waiting for the Court nod for large formats

By Bhawana Anand - December 18, 2019

Implementation of the BBMP Outdoor Signage & Public Messaging ByLaws 2018 delayed

RD Outdoor bags sole advertising rights for Magh Mela 2020
RD Outdoor bags sole advertising rights for Magh Mela 2020

By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription