Tuesday, August 20, 2019

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Bhawana Anand

Grofers’ orange splash for I-Day
Grofers’ orange splash for I-Day

By Bhawana Anand - August 16, 2019

Capital Group executed the campaign in the capital with multiple formats to announce the online brand’s biggest grocery sale

S&O Investments and CabAD launch Transroute Media
S&O Investments and CabAD launch Transroute Media

By Bhawana Anand - August 14, 2019

The new venture, to go live from 15th August, will offer LED advertising solution on cabs

‘Civic bodies can play a pivotal role in pushing green OOH’: Mohammed Nazeer
‘Civic bodies can play a pivotal role in pushing green OOH’: Mohammed Nazeer

By Bhawana Anand - August 13, 2019

Managluru City Corporation takes steps to curb flex menace during this festive season

Declining consumer spends affect OOH Growth
Declining consumer spends affect OOH Growth

By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

Ola Head - Media Ashish Bajaj moves on to join DocsApp
Ola Head - Media Ashish Bajaj moves on to join DocsApp

By Bhawana Anand - August 09, 2019

Ashish is joining the healthcare startup as Head - Marketing

ChargIn’s new charging kiosks in railway station to serve as advertising options
ChargIn’s new charging kiosks in railway station to serve as advertising options

By Bhawana Anand - August 08, 2019

The company has partnered with the Indian Railways to install 15 kiosks at the Ahmedabad station, to be inaugurated on 15th August

Times OOH unveils new UHD digital displays at Mumbai Airport
Times OOH unveils new UHD digital displays at Mumbai Airport

By Bhawana Anand - August 06, 2019

Already installed, the new digital display array is a powerful medium for brand storytelling

ZEE5’s dynamic billboard engages commuters
ZEE5’s dynamic billboard engages commuters

By Bhawana Anand - August 06, 2019

The OTT brand leverages data and technology to tap commuter attention during the monsoon-led traffic delays in Mumbai

JK Tyre & Industries goes a long way with truck branding
JK Tyre & Industries goes a long way with truck branding

By Bhawana Anand - August 05, 2019

Targeting major transport hubs, tyre dealers, CV owners, truck drivers and travellers, the campaign run in partnership with Road Ads, had branded trucks driving 1,46,377 kms across India

LIC carves its name on Shivaji Stadium Metro Station
LIC carves its name on Shivaji Stadium Metro Station

By Bhawana Anand - August 01, 2019

The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line

OOH Expo 2019 inaugurated at OAC 2019
OOH Expo 2019 inaugurated at OAC 2019

By Bhawana Anand - July 26, 2019

The 2-day Expo showcases cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

Sigma Trade Wings installs DOOH at airports
Sigma Trade Wings installs DOOH at airports

By Bhawana Anand - July 18, 2019

This is the company’s first venture into DOOH media

Cadbury celebrates sugar-less variant on OOH
Cadbury celebrates sugar-less variant on OOH

By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Coca-Cola ties up with ICC to spread the cricket fizz
Coca-Cola ties up with ICC to spread the cricket fizz

By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

Airbnb reaches out to travellers with new brand message
Airbnb reaches out to travellers with new brand message

By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication

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