Monday, June 24, 2019

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Bhawana Anand

#AirtelThanks customers with multiple offerings in one unique OOH campaign
#AirtelThanks customers with multiple offerings in one unique OOH campaign

By Bhawana Anand - June 24, 2019

Executed by Milestone Brandcom the OOH campaign was executed with a two-fold approach

Why suburban railway passengers matter to brand marketers
Why suburban railway passengers matter to brand marketers

By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Are there no takers for public utilities?
Are there no takers for public utilities?

By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset

Note Kiya Jaye Redmi Note 7 Pro is on OOH
Note Kiya Jaye Redmi Note 7 Pro is on OOH

By Bhawana Anand - June 19, 2019

Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH

Dettol says it with the MOM Mandate on OOH
Dettol says it with the MOM Mandate on OOH

By Bhawana Anand - June 18, 2019

The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range

Strong winds rattle billboard in Thane
Strong winds rattle billboard in Thane

By Bhawana Anand - June 17, 2019

In another incident, a part of the wall cladding at Churchgate station collapsed; no outdoor media was there on the wall

Colors Cineplex redefines entertainment at Nauchandi Mela
Colors Cineplex redefines entertainment at Nauchandi Mela

By Bhawana Anand - June 14, 2019

The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut

Honda’s new Activa 125 BSVI to go full gear on OOH
Honda’s new Activa 125 BSVI to go full gear on OOH

By Bhawana Anand - June 13, 2019

Promotions for the new launch will begin around the sales push slated for the end of Q2 this year

Storm warning sees Rajkot & Jamnagar OOH media being dismantled as precautionary measure
Storm warning sees Rajkot & Jamnagar OOH media being dismantled as precautionary measure

By Bhawana Anand - June 13, 2019

The respective corporations have issued notice to avoid any possible casualty and the regional media owners are adhering to it

Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax
Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax

By Bhawana Anand - June 11, 2019

The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city

JadeBlue innovatively drives home environmental message
JadeBlue innovatively drives home environmental message

By Bhawana Anand - June 11, 2019

Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming

Bengaluru large format OOH business hits an air pocket
Bengaluru large format OOH business hits an air pocket

By Bhawana Anand - June 06, 2019

BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city

Storia’s fruit story comes alive on OOH story
Storia’s fruit story comes alive on OOH story

By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically

How BJP went high tech with OOH campaign this election
How BJP went high tech with OOH campaign this election

By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

When DOOH was the go-to media for TV channels
When DOOH was the go-to media for TV channels

By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

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