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Saturday, August 18, 2018

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Bhawana Anand

I-Day celebrations straddle OOH canvas
I-Day celebrations straddle OOH canvas

By Bhawana Anand - August 17, 2018

Media4growth spotted a few OOH campaigns launched to commemorate the 72nd Independence Day

SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding
SDMC takes up with DMRC issue of revenue sharing vis-a-vis Metro station branding

By Bhawana Anand - August 16, 2018

The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.

Lodha Group champions water harvesting
Lodha Group champions water harvesting

By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

Khushi Advertising adds Rajkot Airport media rights in its kitty
Khushi Advertising adds Rajkot Airport media rights in its kitty

By Bhawana Anand - August 13, 2018

The company will market the airport media placed inside & outside for 10 years of duration

Star Plus bring alive the ‘Nazar’ character on OOH canvas
Star Plus bring alive the ‘Nazar’ character on OOH canvas

By Bhawana Anand - August 13, 2018

The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats

Pune Municipal Corporation invites proposals for media units in 11 villages merged with city
Pune Municipal Corporation invites proposals for media units in 11 villages merged with city

By Bhawana Anand - August 13, 2018

Around 1,000 media units will be installed around the 11 villages

IKEA leaves everyone spellbound in Hyderabad
IKEA leaves everyone spellbound in Hyderabad

By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

Sapphire Media Services fortifies printing setup with HP Latex 3200 installation
Sapphire Media Services fortifies printing setup with HP Latex 3200 installation

By Bhawana Anand - August 10, 2018

Considering the demand for green printing, the company has installed HP Latex 3200 Printer that is UL Greenguard Gold certified

Pune’s Amanora Mall overhauls facade media
Pune’s Amanora Mall overhauls facade media

By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

Red Bull makes a strong case for work-life balance
Red Bull makes a strong case for work-life balance

By Bhawana Anand - August 06, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

BBMP to confer with industry on draft ad policy
BBMP to confer with industry on draft ad policy

By Bhawana Anand - August 03, 2018

The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7

Initiate consumer data capture with a pilot: LV Krishnan
Initiate consumer data capture with a pilot: LV Krishnan

By Bhawana Anand - August 03, 2018

L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology

Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas

By Bhawana Anand - July 31, 2018

CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications

OOH has a role cut out in smart city development: Prem Shankar Jha
OOH has a role cut out in smart city development: Prem Shankar Jha

By Bhawana Anand - July 31, 2018

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

Suresh Balakrishna anchors The Quintessential OOH @ OAC 2018
Suresh Balakrishna anchors The Quintessential OOH @ OAC 2018

By Bhawana Anand - July 28, 2018

The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application

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