Monday, October 15, 2018

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Bhawana Anand

Pune MC mandates strict vigilance to root out illegal media structures
Pune MC mandates strict vigilance to root out illegal media structures

By Bhawana Anand - October 13, 2018

Media owners to now submit media structure stability reports every year

Media 24x7 Advertising bags sole rights on large formats in Rudrapur city
Media 24x7 Advertising bags sole rights on large formats in Rudrapur city

By Bhawana Anand - October 11, 2018

The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015

OOH will give more legs to Vodafone Sakhi campaign
OOH will give more legs to Vodafone Sakhi campaign

By Bhawana Anand - October 11, 2018

The campaign to hit OOH space in next couple of weeks and continue through November and beyond

Railway orders probe into hoarding structure collapse in Pune
Railway orders probe into hoarding structure collapse in Pune

By Bhawana Anand - October 08, 2018

The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures

Chennai Metro PSD formats gaining traction
Chennai Metro PSD formats gaining traction

By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

BBMP’s new ad policy impales outdoor business in the city
BBMP’s new ad policy impales outdoor business in the city

By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

POPODAX innovates to build market for Ready to eat Appalams
POPODAX innovates to build market for Ready to eat Appalams

By Bhawana Anand - October 04, 2018

Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format

On-ground activation tops Britannia’s rural market strategy
On-ground activation tops Britannia’s rural market strategy

By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Kumbh mela ideal for brand promotions
Kumbh mela ideal for brand promotions

By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Cure.fit hits the streets for #ForTheLoveOfFit
Cure.fit hits the streets for #ForTheLoveOfFit

By Bhawana Anand - September 25, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi

Vodafone Idea showcases combined strengths
Vodafone Idea showcases combined strengths

By Bhawana Anand - September 24, 2018

The brand rolled out a pan-India campaign with the message – Stronger Together. For You

Concerns cited over SDMC market cluster media tender terms
Concerns cited over SDMC market cluster media tender terms

By Bhawana Anand - September 24, 2018

SDMC will look to favourably consider industry concerns

PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru
PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

By Bhawana Anand - September 21, 2018

The campaign will take forward the #RedefineBasics proposition

Ludhiana MC tender draws a blank, timeline extended
Ludhiana MC tender draws a blank, timeline extended

By Bhawana Anand - September 20, 2018

Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media

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