Saturday, October 19, 2019

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Bhawana Anand

LOCAD’S new ScreenOOH captures DOOH market
LOCAD’S new ScreenOOH captures DOOH market

By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

Weddingz.in makes OOH messaging stress-free
Weddingz.in makes OOH messaging stress-free

By Bhawana Anand - October 17, 2019

An online wedding company shares the load of weddings by offering venues all across the country

No development even after State Rules 2019 are ready
No development even after State Rules 2019 are ready

By Bhawana Anand - October 16, 2019

The high court of Karnataka postponed the next hearing in 1st week of November; industry sees no outcome

Taneja Technocom makes Gautam Gambhir’s Community Feast Greener
Taneja Technocom makes Gautam Gambhir’s Community Feast Greener

By Bhawana Anand - October 15, 2019

The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material

BJP creates presence in Haryana’s all 90 constituencies
BJP creates presence in Haryana’s all 90 constituencies

By Bhawana Anand - October 14, 2019

The campaign has been deployed only on hoardings and wall wraps

GoJek’s search for engineers ends at OOH
GoJek’s search for engineers ends at OOH

By Bhawana Anand - October 11, 2019

The Super App gives the job-hunting platform avatar to the OOH medium

FAMO takes off as airport media owners go full throttle for biz
FAMO takes off as airport media owners go full throttle for biz

By Bhawana Anand - October 10, 2019

15 key airport media owning firms have come together to form the Federation of Airport Media Owners (FAMO)

HUAPTEC sets footprint in India with Digital Signage brand & Experience Zone
HUAPTEC sets footprint in India with Digital Signage brand & Experience Zone

By Bhawana Anand - October 09, 2019

Shenzhen based companies offers products like Indoor/Outdoor LCD & LED Displays, Interactive Displays, Video Wall Displays, etc.

Green fabric demand rising in Kerala
Green fabric demand rising in Kerala

By Bhawana Anand - October 09, 2019

Manufacturers and suppliers believe the regulators and enforcers need to clearly specify the nature of fabrics that can be used for advertising display

Hyderabad media owners to contest GHMC media fee hike
Hyderabad media owners to contest GHMC media fee hike

By Bhawana Anand - October 07, 2019

GHMC increased the outdoor media fee by an average 50% with effect from Oct 1

Mangaluru City Corporation determined to root out illegal outdoor displays
Mangaluru City Corporation determined to root out illegal outdoor displays

By Bhawana Anand - October 04, 2019

Plans afoot to promote biodegradable media for outdoor advertising and publicity in the city

English Oven leverages frequency building format to capture Delhi market
English Oven leverages frequency building format to capture Delhi market

By Bhawana Anand - October 03, 2019

The OOH campaign is further amplified with radio advertising which brand finds an effective synergy

eg. communications extends media options at existing stations
eg. communications extends media options at existing stations

By Bhawana Anand - October 01, 2019

The new media formats are installed to suffice the increasing brand’s demand for metro advertising

Policy stalemate nixes Bengaluru OOH revival in festive season
Policy stalemate nixes Bengaluru OOH revival in festive season

By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

TVS targets Gen Z with metro branding for new TVS NTORQ 125
TVS targets Gen Z with metro branding for new TVS NTORQ 125

By Bhawana Anand - September 30, 2019

The brand taps close to 2.2 lakh passengers per day with single station branding

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