Saturday, May 26, 2018

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Bhawana Anand

NGC Photo Ark gets digital platform in India
NGC Photo Ark gets digital platform in India

By Bhawana Anand - May 24, 2018

With the help of Zenith OOH, IOAA brings the worldwide campaign to India to drive the attention of the masses towards endangered species

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro
OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Sixth Element announces demerger
Sixth Element announces demerger

By Bhawana Anand - May 22, 2018

With the dissolution of the brand name ‘Sixth Element’, the three alliance partners mutually decide to demerge and move on with their own native businesses

‘MCG move is arbitrary & inconsistent with the set regulatory norms’
‘MCG move is arbitrary & inconsistent with the set regulatory norms’

By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

Kerala’s SPIA to put up PVC flex recycling unit in Thiruvanthapuram
Kerala’s SPIA to put up PVC flex recycling unit in Thiruvanthapuram

By Bhawana Anand - May 17, 2018

The recycling unit will separate the polyester fabric and PVC film and the polyester fabric can be re-used for making polyester yarn and the PVC film will be turned into granules through extrusion. The granules can then be used for making PVC pipes, sandal soles and other plastic products

Chumbak targets caffeine lovers to promote summer sale
Chumbak targets caffeine lovers to promote summer sale

By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

Noida Authority weighing the options to promote DOOH media
Noida Authority weighing the options to promote DOOH media

By Bhawana Anand - May 15, 2018

The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms

eg. communications ventures into Metro station branding
eg. communications ventures into Metro station branding

By Bhawana Anand - May 14, 2018

The OOH media owning firm plans to install digital media at the stations, along with the traditional formats

India Today’s live reporting through OOH channel
India Today’s live reporting through OOH channel

By Bhawana Anand - May 14, 2018

A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero

MCG stand on metro media largely influenced by revenue sharing demand
MCG stand on metro media largely influenced by revenue sharing demand

By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

Two new DTC tenders in pipeline
Two new DTC tenders in pipeline

By Bhawana Anand - May 10, 2018

Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time

Need to step up search for alternative materials, say Kerala media owners
Need to step up search for alternative materials, say Kerala media owners

By Bhawana Anand - May 10, 2018

Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials

Agra media owners approach Mayor for friendlier norms
Agra media owners approach Mayor for friendlier norms

By Bhawana Anand - May 09, 2018

Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid

Kumar Gaurav joins Edelweiss Tokio Life Insurance
Kumar Gaurav joins Edelweiss Tokio Life Insurance

By Bhawana Anand - May 08, 2018

As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies

ChargeIn Kiosk creates smart advertising avenue in Ujjain
ChargeIn Kiosk creates smart advertising avenue in Ujjain

By Bhawana Anand - May 08, 2018

The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider

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