Tuesday, August 04, 2020

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Bhawana Anand

OOH campaigns increase viewership on social media for PETA India
OOH campaigns increase viewership on social media for PETA India

By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Digital media will augment rural OOH
Digital media will augment rural OOH

By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

What does poll conducted by Media4Growth say?
What does poll conducted by Media4Growth say?

By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

‘OOH will be more innovation & ROI driven’
‘OOH will be more innovation & ROI driven’

By Bhawana Anand - July 16, 2020

Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times

#13thJulykiTayyari: Mystery Solved
#13thJulykiTayyari: Mystery Solved

By Bhawana Anand - July 13, 2020

ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read
'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

How privatisation will impact railway advertising?
How privatisation will impact railway advertising?

By Bhawana Anand - July 09, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues
Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues

By Bhawana Anand - July 08, 2020

The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills

India sees increased mobility under Unlock Phase 1, says Google report
India sees increased mobility under Unlock Phase 1, says Google report

By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

AAI expected to announce rebate plan for airport media owners in next 10-15 days
AAI expected to announce rebate plan for airport media owners in next 10-15 days

By Bhawana Anand - June 25, 2020

The airport media owners federation made representation to AAI seeking financial aid to support the business amidst pandemic

'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit
'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit

By Bhawana Anand - June 23, 2020

The civic body presented pointers highlighting the grounds on which the license fee can’t be excused; the leading media owners are preparing for replies to be submitted in Bombay High court by June 26

Green printing will be ‘new normal’ in post Covid19 era
Green printing will be ‘new normal’ in post Covid19 era

By Bhawana Anand - June 22, 2020

Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices

IOAA expects positive outcome of steps taken to support industry
IOAA expects positive outcome of steps taken to support industry

By Bhawana Anand - June 18, 2020

The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities

Mumbai civic body gives nod to media owners to remove Covid19 displays
Mumbai civic body gives nod to media owners to remove Covid19 displays

By Bhawana Anand - June 17, 2020

The Covid19 awareness campaign has been running for almost three months for free of cost

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