Sunday, April 21, 2019

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Bhawana Anand

Appy spreads Fizz on OOH
Appy spreads Fizz on OOH

By Bhawana Anand - April 17, 2019

The campaign has been spotted in Delhi malls and on Metro wrap

BJP now takes the transit route with auto branding
BJP now takes the transit route with auto branding

By Bhawana Anand - April 16, 2019

The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising

In-stadia is where all the action is, thanks to  IPL
In-stadia is where all the action is, thanks to IPL

By Bhawana Anand - April 16, 2019

Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media

Is wall painting relevant in current OOH scenario?
Is wall painting relevant in current OOH scenario?

By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities

And now it’s the Congress with its campaign pitch
And now it’s the Congress with its campaign pitch

By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

Punjab OOH set for political campaign splash
Punjab OOH set for political campaign splash

By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

Digikore launches programmable fabric based-Dynamic Lightbox
Digikore launches programmable fabric based-Dynamic Lightbox

By Bhawana Anand - April 09, 2019

The product is best suited for any closed environment such as malls, restaurants etc

Left goes green for election promo
Left goes green for election promo

By Bhawana Anand - April 09, 2019

The campaign for Kerala’s Left Democratic Front (LDF), handled by Maitri Advertising Works, has been executed on cotton fabric

LinkedIn celebrates members’ professional milestones
LinkedIn celebrates members’ professional milestones

By Bhawana Anand - April 08, 2019

The brand launches 2nd edition of the #InItTogether campaign, celebrating the real life stories of its members

A fitting reply to terrorists: BJP’s new campaign narrative
A fitting reply to terrorists: BJP’s new campaign narrative

By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

Spotify aims for spot-on connect with new campaign
Spotify aims for spot-on connect with new campaign

By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Education sector adding business to Nagpur OOH
Education sector adding business to Nagpur OOH

By Bhawana Anand - April 03, 2019

Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city

SDMC meets advertising revenue target of Rs 150 crore for 2018-19
SDMC meets advertising revenue target of Rs 150 crore for 2018-19

By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

DMRC ridership to touch 30 Lakh in coming days
DMRC ridership to touch 30 Lakh in coming days

By Bhawana Anand - March 29, 2019

The metro rail corporation issued a statement on the media report claiming decline in the ridership

Congress engages Posterscope India to handle its outdoor publicity ahead of Lok Sabha polls
Congress engages Posterscope India to handle its outdoor publicity ahead of Lok Sabha polls

By Bhawana Anand - March 25, 2019

The campaign will be rolled out shortly

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