Thursday, February 22, 2018

Advertisement

Bhawana Anand

Dine Out goes big on OOH to promote dining festival
Dine Out goes big on OOH to promote dining festival

By Bhawana Anand - February 19, 2018

The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal

One voice a must for industry, say Karnataka OOH leaders
One voice a must for industry, say Karnataka OOH leaders

By Bhawana Anand - February 15, 2018

S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA

Ad World acquires transit, public utility media in MP
Ad World acquires transit, public utility media in MP

By Bhawana Anand - February 15, 2018

The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT

‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’

By Bhawana Anand - February 14, 2018

Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’

‘OOH advertising works well for my brand’
‘OOH advertising works well for my brand’

By Bhawana Anand - February 13, 2018

The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India

‘Need end-to-end solutions for flex management’
‘Need end-to-end solutions for flex management’

By Bhawana Anand - February 13, 2018

Santhosh P G, CEO of People Design & Communications, Bhagwath Prasad, MD of Printech Digital Imaging, Naresh Kumar Dasari, MD of Macro Media Digital Imaging, and Rajib Das of Spectacular MMT, discussed the key challenges that confront the industry and the probable solutions for making digital printing truly ‘green’

‘Tech infusion, digital formats will drive OOH spends’
‘Tech infusion, digital formats will drive OOH spends’

By Bhawana Anand - February 12, 2018

Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’

‘Railways offers a whole gamut of compelling media investment opportunities’
‘Railways offers a whole gamut of compelling media investment opportunities’

By Bhawana Anand - February 12, 2018

Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on the avenues that offers compelling opportunities to the industry

‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’
‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’

By Bhawana Anand - February 12, 2018

Suresh Balakrishna, CEO, South Asia & Middle East, Kinetic Advertising India spoke on ‘What pulls brand advertisers to Karnataka OOH’ at the Karnataka Talks OOH conference held in Bengaluru on Feb 9

HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings
HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings

By Bhawana Anand - February 08, 2018

Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981

Surging traffic volumes at Patna airport expected to boost ad revenues
Surging traffic volumes at Patna airport expected to boost ad revenues

By Bhawana Anand - February 08, 2018

However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations

Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days
Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days

By Bhawana Anand - February 07, 2018

While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays

Punjab media owners disappointed with new draft ad policy
Punjab media owners disappointed with new draft ad policy

By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Orango Solutions introduces eco-friendly signages at Srinagar Airport
Orango Solutions introduces eco-friendly signages at Srinagar Airport

By Bhawana Anand - January 31, 2018

The 100% recyclable fabric-based signage solutions have been used in place of PVC; 10 media units at the airport have been wrapped with this eco-friendly material

Draft Punjab outdoor ad policy needs to shed more light on DOOH
Draft Punjab outdoor ad policy needs to shed more light on DOOH

By Bhawana Anand - January 29, 2018

The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into

Advertisement
Advertisement
Have You Say
Advertisement
Magazine Subscription