Results For "engagement"
108 News Found
Ethinos, ideacafe.agency enter strategic collaboration
In OOH News By M4G Bureau - June 15, 2023
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency
Vi John and Cupshup launch Vi John Premier League Campaign
In Campaigns By M4G Bureau - May 29, 2023
The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions
nsign.tv to showcase interactivity & engagement of digital signage at ISE 2023
In OOH Solutions By Rajiv Raghunath - January 20, 2023
The Spanish digital signage company will conduct demos of its platform
Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada
In OOH News By M4G Bureau - January 06, 2023
Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers
Will Railway plan for boundary walls along tracks spur engagement of OOH ad firms for the projects?
In OOH News By Rajiv Raghunath - November 21, 2022
Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months
DOOH evolving to be an engagement medium
In Digital OOH By Prantika Ghosh - September 23, 2022
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.
Times OOH unveils a set of high engagement media assets at Mumbai airport T2
In OOH News By M4G Bureau - August 30, 2022
This move is in line with increasing air passenger traffic and rising demand for high impact media
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
In OOH News By N Jayalakshmi - August 23, 2022
The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities
In OOH News By M4G Bureau - August 18, 2022
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.