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Home » OOH Solutions » to showcase interactivity & engagement of digital signage at ISE 2023 to showcase interactivity & engagement of digital signage at ISE 2023

By Rajiv Raghunath - January 20, 2023

The Spanish digital signage company will conduct demos of its platform

The Spanish digital signage company will be present at ISE 2023 with several innovations to show how digital signage is evolving towards digital experience solutions that involve greater interactivity and engagement with customers and consumers.

At its booth, the company will have two areas of active demos of its digital signage platform and will divide the booth into four well marked zones that structure their value proposition, namely:

  • Usability will show its multi-platform and works in SOC with different brands of screens such as iiyama, Samsung, LG, Phillips, Vestel and even with an LED with an external player syncing content and acting as a videowall.

  • Engagement

The platform will show interactivity through IOT/RFID, NFC solutions, QR, Presence Sensor, etc. as well as Lift&Learn solutions and product comparison. “In this section we will also show content interactions depending on the type of audience through facial recognition systems integrated with,” says Albert Baranera, managing director of the company.

  • Analytics

Customers and brands increasingly need data driven solutions to be able to analyse the impact of their digital assets. Therefore, in this section, the company will show how its platform processes different data connected to cameras for audience analytics, content broadcast data or connectivity with POS systems. “We will also show the new connectivity module of with Microsoft's Power Bi tool,” adds Baranera.

  • Dynamic content (applets)

“It is obvious that the versatility that html5 applications offer to display content gives us a multitude of possibilities to convert these contents into dynamic and automatically updatable. In this sense, will show several dynamic pricing solutions for different verticals and visitors will be able to interact through a touch kiosk,” states a company release.


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