iPhone sales take center stage in Flipkart’s Big Billion Days billboards

Flipkart’s recent OOH campaign for its Big Billion Days, executed across various Indian cities, leverages a bold and data-driven approach. The campaign’s core message is a striking comparative statistic, consistently framed to highlight the sheer scale of iPhone sales during their previous event. The billboards, all featuring a deep blue background with clear yellow text, pose a series of questions that draw a parallel between everyday occurrences and the monumental number of iPhones sold. 

Across different locations, the billboards reference specific local contexts to make the message more impactful. For instance, in Mumbai, the ad reads, “The amount of rain in Mumbai? Still less than iPhones sold during Flipkart’s last Big Billion Days.” Similarly, a billboard in Bengaluru asks, “Startup ideas that take birth every day? Still less than iPhones sold during Flipkart’s last Big Billion Days,” a nod to the city’s identity as India’s startup hub. Other ads target common experiences, comparing the iPhone sales to “Daily passengers of the Delhi Metro” and “Flights in a year.” 

The campaign’s strength lies in its confident and almost boastful tone, backed by a powerful, quantifiable claim. By juxtaposing a high-volume, relatable daily or annual metric with the company’s own sales data, Flipkart effectively communicates the massive success of its previous Big Billion Days event. This serves not only as a promotional message for the upcoming sale but also as a statement of market dominance. The simplicity of the creative – focused squarely on the punchy text and a clear call-out to the event dates – ensures that the message is instantly understood by anyone passing by. It’s a strategic use of OOH to build anticipation and underscore the scale of the sale.