Apple’s iPhone 16 Pro calls on Mumbai a day after global launch

Apple wasted no time in bringing its latest innovation to the streets, launching a bold advertising campaign for the iPhone 16 Pro in Mumbai just a day after its global unveiling. The city’s bustling highways now feature striking billboards that highlight the sleek design of the new device. The campaign’s rapid rollout underscores Apple’s strategy to capitalise on the immediate excitement generated by the launch event, ensuring that the iPhone 16 Pro remains top of mind for consumers. 

The billboards present a minimalist yet powerful image, with the word “PRO” dominating the space alongside the iPhone 16 Pro’s profile. Accompanied by the tagline “Built for Apple Intelligence,” the ad hints at the advanced AI capabilities that are expected to set this model apart from its predecessors. This messaging not only speaks to the technological advancements of the iPhone 16 Pro but also positions it as a must-have for tech enthusiasts and professionals alike. 

Mumbai, a city known for its fast-paced lifestyle and tech-savvy population, is a key market for Apple. By launching the campaign here so swiftly, Apple is making a statement about its commitment to this market. The move is likely to fuel anticipation and drive early sales as consumers eagerly await the opportunity to experience the iPhone 16 Pro’s cutting-edge features and elegant design firsthand.