Campaigns
Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.
Amazon Prime Video has gone big on out-of-home (OOH) to promote its upcoming original series Do You Wanna Partner, launching on September 12. The streaming giant has unveiled a large-scale campaign across Mumbai, with eye-catching creatives dominating prime locations in the city.
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series, striking bold poses against a vibrant backdrop with the tagline “Do You Wanna Partner”. The bold typography and vibrant color palette are designed to grab instant attention and spark curiosity about the new show.
Positioned at high-traffic junctions and arterial roads, these billboards are strategically placed to maximize visibility and recall ahead of the series release. The campaign’s scale underscores Amazon Prime Video’s aggressive marketing strategy in India, especially as competition in the OTT space intensifies.
By leveraging Mumbai’s dense traffic flow and diverse audience mix, the OOH push ensures the show remains front and center in public conversations. With its wide rollout and high-impact presence, Do You Wanna Partner is set to make a strong entry on Prime Video’s slate this season.
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