Vi John and Cupshup launch Vi John Premier League Campaign
By M4G Bureau - May 29, 2023
The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions
Vi John, one of India’s leading personal care brand, has recently joined forces with CupShup, the leading marketing solution provider, to launch an enthralling Vi John Premier League campaign that offers consumers a unique and immersive experience.
Drawing inspiration from the electrifying atmosphere of the Indian Premier League (IPL), the campaign boasts a meticulously executed IPL-themed setup, ensuring an engaging journey for cricket enthusiasts over 100 of societies & tech parks across 15 cities. This extensive campaign captivated audiences with its creativity and interactive elements.
Vi John leveraged both social and offline media platforms to amplify the impact of the campaign. The brand's integration of social media channels enabled users to engage through interactive content, contests, and giveaways, fostering a strong sense of community among cricket fans. Apart from getting eyeballs in offline media, the campaign also generated thousands of impressions across various online platforms, with social media posts, videos, and contests.
As part of the campaign, Vi John ran exciting offers around its range of shaving products & gave consumers an opportunity to experience their products. Also, lucky winners of giveaways tagged brands across various social media platforms which helped Vi John to increase brand awareness.
Speaking on the success of the campaign, Ashutosh Chaudharie, General Manager (Marketing), Vi-John India, said, “IPL's reach goes beyond television screens and online platforms which brings people together, igniting a sense of brotherhood and excitement that is unmatched. The campaign perfectly captured the electrifying spirit of IPL and engaged fans across the nation. We are elated with the results we achieved through this collaboration, which allowed us to connect with thousands of consumers and create a memorable experience.”
"Vi John, as a brand, has always strived to deliver great quality products and connect with consumers in meaningful ways. The Vi John Premier League campaign is a great example where we perfectly captured the excitement of IPL in the current time, tapping into the passion and energy surrounding cricket. We are delighted that the results motivate us to continue our journey of creating impactful campaigns that leave a lasting impression on consumers,” said Sourav Kumar, Co-Founder, CupShup.