Campaigns
Ahmedabad OOH exudes vibrancy
Snapshots of campaigns running on large format media
In this season of Indian Premier League (IPL), the outdoor landscape is not complete without the cricketing stars featuring on the large formats. Astral Pipes has a highly visible campaign running in the city of Ahmedabad featuring several IPL stars and with the message ‘Har Khiladi Astral Strong’.
Vadilal, one of the strong ice-cream brands with a strong footing in the region, is also writ large on the OOH canvas, and so are brands like Bajaj Pulsar, Lee Cooper, Skechers, Taneira, Tata Motors, among others.
Ahmedabad Mirror reinforces its local presence with its campaign, while other regional brands like Atomberg, Kitchen Express, Silver Oak University and Dant Kanti have also strongly marked their presence on OOH.
Podhigai Ads secures exclusive advertising rights for Nagpur Metro
Vistar Media extends Academy platform to APAC region
Dino Burbidge to outline tips required to create effective campaigns at WOO Milan Forum
Pulsar NS400Z vrooms in Delhi with spectacular building wrap display
Signify unveils record-breaking illuminated Modak for Ganpati festival in Mumbai
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Omnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account
Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
Navigating the new OOH policy: Mumbai’s media owners voice their concerns and proposals
Muthoot Finance sees great value in transit media branding
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
MARKETING EXECUTIVES WITH A FLAIR FOR WRITING
Job Type: Full Time Job Location: Bangalore, Mumbai
Ad Media OOH secures exclusive advertising rights for Mumbai local trains and stations
The rights is for 10 key stations across Mumbai
OAP transforms into OAP Mediatech, redefining the future of media solutions
This change marks the company’s evolution from a leading Out-of-Home (OOH) advertising agency into a comprehensive media solutions provider.
75Media doubles its billboard portfolio
UK media owner acquires 595 new classic 48-sheet roadside billboards, ratcheting its total estate from 580 to 1,175
It’s premature to say we’re going to court: IOAA CEO on BMC’s draft outdoor ad policy
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft...
Mumbai Metro One invites Expression of Interest for branding and station naming rights
The proposals are to be submitted by September 18
Swiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby...
WhatsApp’s striking OOH campaign: A blend of design, message, and innovation
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
Mumbai’s New Mira Road bqs a tribute to city’s famous Dabbawalas
This innovative project was commissioned by Unilever
Why billboards are bindaas in Melbourne
Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
Dove hits 4,000 locations with OOH campaign for its new hair mask
The brand has unveiled a massive OOH campaign
oOh!media unveils immerse walkway at Melbourne airport
The digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with...
360-Degree solutions: transforming the digital display industry with integrated services
Venkatakrishnan, CEO and Co-Founder, The Future Wall, shares his insights on how providing 360 degree solutions is transforming the digital...
oOh!media launches rebranded reo as omnichannel digital offering for retailers
reo is expanding its offering to capitalise on Australia’s booming retail media category which PwC estimates will hit $2.6 billion...
The critical role of digital signage software in modern advertising
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
Crafting customised digital solutions: An insight into A-Digital Screen India
Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
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Innovative Use
Swiggy Instamart’s innovative campaign delivers free Modaks for Ganesh Utsav
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OOH Adtech
360-Degree solutions: transforming the digital display industry with integrated services
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PeopleVipin Sharma appointed as Additional Municipal Commissioner by BMC amid finalisation of OOH Policy
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Campaigns
WhatsApp’s striking OOH campaign: A blend of design, message, and innovation