Campaigns
‘Mumbai Meri Jaan’ exudes high energy in the Maximum City
Snapshots of the campaigns in the city
Mumbai Indians’ ‘Mumbai Meri Jaan’ campaign exudes great energy with the IPL franchisee’s top stars featuring on the OOH canvas. The IPL team is still to find its groove in this year’s edition but the OOH campaign is sure to whip up great fan support.
Elsewhere the Airtel 5G campaign marked a highly visible presence on the streets, and so has the movie ‘Gumraah’ ahead of its theatre release.
The summer season is when beverage brands make a beeline to the OOH, and it is Tata Gluco that is in the midst of all that action. And, not to be missed is the Daikin brand campaign that is timely given that the city temperature is going northwards.
The evergreen BFSI brands keep the OOH ticking. It is IndusInd bank with its savings account proposition that is drawing the eyeballs on the streets.
Meanwhile the G20 OOH event displays extending a warm welcome to the delegates dot key places around the city.
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industry updates
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Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
Gillette launches OOH campaign with Hrithik Roshan
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
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Campaigns
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
