Campaigns
‘Mumbai Meri Jaan’ exudes high energy in the Maximum City
Snapshots of the campaigns in the city
Mumbai Indians’ ‘Mumbai Meri Jaan’ campaign exudes great energy with the IPL franchisee’s top stars featuring on the OOH canvas. The IPL team is still to find its groove in this year’s edition but the OOH campaign is sure to whip up great fan support.
Elsewhere the Airtel 5G campaign marked a highly visible presence on the streets, and so has the movie ‘Gumraah’ ahead of its theatre release.
The summer season is when beverage brands make a beeline to the OOH, and it is Tata Gluco that is in the midst of all that action. And, not to be missed is the Daikin brand campaign that is timely given that the city temperature is going northwards.
The evergreen BFSI brands keep the OOH ticking. It is IndusInd bank with its savings account proposition that is drawing the eyeballs on the streets.
Meanwhile the G20 OOH event displays extending a warm welcome to the delegates dot key places around the city.
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Campaigns
Pizza Hut drives brand visibility with OOH campaign in emerging markets
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Planning Strategies
Unilever concludes global media mandate review with agency shifts across markets
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People
Shwetal Basu joins Polycab India as Senior Vice President and Head of Brand and Marketing
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Campaigns
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign