Thursday, September 29, 2022

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Prantika Ghosh

‘Welcome move, but alternatives will cost three times more’
‘Welcome move, but alternatives will cost three times more’

By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.

DOOH evolving to be an engagement medium
DOOH evolving to be an engagement medium

By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Data moves the levers of DOOH business
Data moves the levers of DOOH business

By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

How Square Yards went conversational with a wink
How Square Yards went conversational with a wink

By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

Delfrez comes up with a unique activation at Thiruvananthapuram during Onam
Delfrez comes up with a unique activation at Thiruvananthapuram during Onam

By Prantika Ghosh - September 13, 2022

The brand teamed up with BMeG to give away surprise gift hampers to passengers.

Prince Pipes  makes a big statement on Lucknow cityscape
Prince Pipes makes a big statement on Lucknow cityscape

By Prantika Ghosh - August 12, 2022

Sketch Street Media rolled out the branding initiative

Awareness building, stringent norms will take OOH to the green sphere
Awareness building, stringent norms will take OOH to the green sphere

By Prantika Ghosh - July 29, 2022

Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH

Shree Advertising & Marketing takes up branding rights at Imagicaa theme park
Shree Advertising & Marketing takes up branding rights at Imagicaa theme park

By Prantika Ghosh - July 04, 2022

The branding rights have been acquired for a period of 5 years.

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