Noise makes a loud statement on market dominance
By Prantika Ghosh - October 07, 2022
The campaign highlights the smartwatch brand’s growing market presence
India cricketer and brand ambassador Rishabh Pant is featured prominently in an OOH campaign launched by Noise, a leading connected lifestyle tech brand. The new marketing initiative recognises the brand's dominance in the smartwatch market, where it has held the top spot for eight consecutive quarters (IDC) and emerged as the only Indian brand to rank among the top four worldwide smartwatch companies.
In the OOH campaign, Noise has emphasised that one out of every four smartwatches sold in India is a Noise smartwatch. The multi-city month-long campaign has been executed on multiple OOH formats. In Mumbai, the campaign is seen on the Western Express Highway.