Danish Advertising wins tender to operate unipole media at 21 railway stations in Rajasthan
By Prantika Ghosh - October 10, 2022
The OOH firm won the rights for a 3-year period
Rajasthan-based Danish Advertising has won a tender for advertising rights at 21 railway stations in the state of Rajasthan, which includes the Jodhpur and Jaipur divisions. The contract is for a period of three years. The rights have been awarded for putting up 20x10 unipoles. These stations and the area around see the movement of more than a million people daily, reckons the OOH firm. The media are located in areas with good audience visibility and engagement potential.
Danish Baig, CEO of Danish Advertising, told Media4Growth, “We are looking forward to lifestyle, educational, and tourism brands to advertise with us on these formats. Stations are very dynamic advertising locations given the nature of audience, hence providing an opportunity for a wide spectrum of brands to advertise here."
He added that Danish Advertising, as a company, is continuously looking to expand. He said, “We have a target of getting 100 stations within the next few months.”
Speaking about the company’s goal, Danish said, "We are currently focusing on corporate clients and giving the best OOH solutions to them.”
Danish also mentioned about winning a different tender in Kota for DOOH media. “We have digital screens on unipoles at Kota railway station,” he said.
