Campaigns

Zepto goes live in Rajasthan with lyrical and witty billboards

To mark its expansion in Rajasthan, the brand rolled out a hyper-localized out-of-home (OOH) campaign that seamlessly blends the essence of Rajasthan’s cities with catchy, well-loved phrases and lyrics.

Published

January 31, 2025

M4G Bureau

Zepto, the quick commerce giant known for its 10-minute delivery promise, has arrived in Rajasthan with a splash of culture and creativity. To mark its expansion, the brand rolled out a hyper-localized out-of-home (OOH) campaign that seamlessly blends the essence of Rajasthan’s cities with catchy, well-loved phrases and lyrics.

Instead of taking the conventional advertising route, Zepto chose to embrace Rajasthan’s linguistic and cultural diversity. Each billboard cleverly integrates a city’s name into famous song lyrics, phrases, or local expressions, creating an instant connection with the residents.
In Jaipur, a city known for its vibrant pink architecture and royal heritage, the campaign played on the famous words “Shaam gulaabi, sheher gulaabi,” reinforcing how the Pink City can now enjoy Zepto’s signature 10-minute delivery service. Udaipur, the city of lakes, got its own unique touch with a fun play on Rajasthani dialect: “Thari zarurat sab jaanu main Chaudhary, 10 min ma Udaipur mein hogi delivery!”

The campaign extends its creative genius to Alwar with a heartwarming Bollywood-inspired message: “Dil ne yeh kaha hai dil se, Alwar mein 10 min delivery hogi ab se.” Meanwhile, Neemrana’s billboard welcomes customers with a traditional invitation: “Ayo re ayo re bhaaya rangilo mehman… ab Neemrana ma bhi 10 minat ma aayega samaan.” Even math enthusiasts in Kota were not left behind, as Zepto found a way to incorporate a quirky mathematical pun: “Circle ka circumference = 2πr, ab Kota mein 10 min delivery hai tayaar.”

By leveraging nostalgia, humor, and local relevance, Zepto ensures its message isn’t just noticed but remembered. Whether it’s a student in Kota preparing for exams, a businessperson in Alwar rushing through a hectic day, or a family in Udaipur planning a feast, Zepto’s promise of delivering essentials in just 10 minutes is now a reality across Rajasthan. With this innovative campaign, Zepto not only showcases its fast delivery but also proves that it understands and celebrates the unique spirit of every city it enters.