Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

In Digital OOH By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

In OOH News By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’

In Viewpoints By Bhawana Anand - July 01, 2020

Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario

Bright Outdoor Media invests in four premium sites

In OOH News By M4G Bureau - June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both

Dollar Industries enhances new identity through wide-spread OOH campaign

In Campaigns By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

Moving Walls in pact with global mobile location data player Quadrant

In Digital OOH By M4G Bureau - June 08, 2020

The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets

‘Tier I OOH market recovery will be gradual, at best’

In OOH News By Bhawana Anand - June 05, 2020

Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow

Early advertisers will get 5x advantage in OOH’

In OOH News By Bhawana Anand - June 02, 2020

Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal

1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru

In OOH News By M4G Bureau - May 11, 2020

Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign