Top brands check in at Bengaluru airport as passenger traffic builds up

In OOH News By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

Domestic flights ops to return to full capacity from Oct 18

In OOH News By M4G Bureau - October 13, 2021

Growing passenger traffic, augmented flight capacity bodes well for airport media business

Unauthorised advertising rears its ugly head on Mumbai expressway

In OOH News By M4G Bureau - September 28, 2021

MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.

‘Kerala OOH waiting expectantly for business to return to normality’

In OOH News By Rajiv Raghunath - September 02, 2021

K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.

Air passenger traffic on a higher plane

In OOH News By Rajiv Raghunath - August 31, 2021

Domestic air traffic doing the heavy lifting, while international air traffic growth remains negligible.

Traffic is back in cities, says Laqshya Media study on travel time

In OOH News By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

Can e-com infuse new vigour into Indian OOH?

In OOH News By M4G Bureau - June 03, 2021

Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.

Kia drives into Times Square with traffic-stopping campaign

In Digital OOH By Rajiv Raghunath - May 20, 2021

The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.

‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.