Results For "Traffic"
128 News Found
Taking off into the holiday season
In OOH News By M4G Bureau - October 17, 2023
Snapshots of air travel patterns in India in Jun-Aug season
MTV Roadies – Karm ya Kaand joins forces with Maharashtra Highway Traffic Police for innovative road safety campaign
In Campaigns By M4G Bureau - October 09, 2023
500 Roadies-branded helmets given away to riders
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
Airport media: Wings of change
In OOH News By Aayush Mohanan - June 08, 2023
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.
Airport media – the runway all clear for gaining high altitude
In OOH News By M4G Bureau - June 05, 2023
Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.
What keeps Mumbai OOH ticking
In OOH News By M4G Bureau - May 15, 2023
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.
All about the WOW factor!
In Viewpoints By Rajiv Raghunath - February 22, 2023
Scott Krantz, CEO of Los Angeles-based WOW Media, a leading operator of iconic DOOH media sites and a pioneer of traffic-facing, large format full motion displays, talks about the company’s business journey to the top, in an interview with Rajiv Raghunath.
India’s airport passenger traffic gaining altitude
In OOH News By Rajiv Raghunath - February 13, 2023
Passenger volume increased YoY in the period Apr-Dec 2022
Indian Rail passenger traffic volume growing steadily
In OOH News By Rajiv Raghunath - November 07, 2022
The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022
Times OOH unveils a set of high engagement media assets at Mumbai airport T2
In OOH News By M4G Bureau - August 30, 2022
This move is in line with increasing air passenger traffic and rising demand for high impact media