Portea Medical builds looming presence in the outdoor

In Campaigns By VJ Media Bureau - March 12, 2015

Kinetic India has executed the 4-city campaign. The brand's OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads, toll gate points, corporate hubs, major residential apartments and corridors connecting IT hubs and CBDs.

Kinetic India takes Urban Ladder outdoor

In Campaigns By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

BREAKING NEWS: Pioneer Publicity bags ad rights on 6 new skywalks in Bangalore

In OOH News By Rajiv Raghunath - October 31, 2014

Pioneer Publicity has won the rights for 20 years through an open tender; the six skywalks are located at: NR Square in front of the BBMP office; Domlur traffic signal next to Shantisagar hotel; Marthahalli traffic junction; Richmond Road near Baldwin Girls College; near Yeshwantpur Railway Station - towards Total Gas station; and on Mysore Road near Gopalan Mall.

KSRTC passenger traffic is a huge OOH audience: Vishwanath K S

In Viewpoints By M4G Bureau - October 11, 2014

KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath

ITC's'Engage' goes gigantic in the outdoor in Bangalore

In Campaigns By Nabamita Chatterjee - October 08, 2014

Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city

'KSRTC Infrastructure Allows Advertisers To Connect With Audiences Across Karnataka'

In Viewpoints By M4G Bureau - October 08, 2014

Vishwanath K S, General Manager - Traffic, Karnataka State Road Transport Corporation (KSRTC), talks about the corporation's transport infrastructure and advertising opportunities. Read on.

BMTC advertising options will increase once we launch our ITS: Ekroop Caur

In Viewpoints By M4G Bureau - October 07, 2014

Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings