Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

Mumbai airport world's busiest single-runway airport

In OOH News By Bhawana Anand - May 16, 2017

Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

Digital billboard ads target wealthy drivers in UK

In Digital OOH By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Sadhna Media dominates Karol Bagh Zone with 125 unipoles

In OOH News By Satarupa Chakraborty - November 24, 2016

The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands

Jagran Engage expands footprints in UP cities, forays into train wrap branding

In OOH News By Satarupa Chakraborty - November 09, 2016

Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad

Prakash Arts unveils a Foot-Over-Bridge on Adugodi Road, Bangalore

In OOH News By Soneeta Sethi - May 03, 2016

The media rights on the bridge resides with Prakash Arts Pvt Ltd, where the 75'x10' space on the FOB provides an excellent advertising opportunity with great visibility and huge traffic flow throughout the day.

Bringing music to Jo'burg traffic

In Digital OOH By BY DANETTE BREITENBACH - September 14, 2015

For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places

Origins to construct a swanky foot-over-bridge in Lucknow

In OOH News By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

BJP Mumbai goes outdoor to celebrate approval for Coastal Road project

In Campaigns By VJ Media Bureau - June 16, 2015

Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city