Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

In Digital OOH By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

Global Advertisers wins WCRC'Brand of the Year 2016-17' Award

In OOH News By VJ Media Bureau - December 26, 2016

OOH firm Global Advertisers has received the'Brand of The Year 2016-17 Emerging No.1' held on December 21 2016, at The Hotel Sahara Star, Mumbai. Global Advertisers won the award for innovative outdoor solutions in different sectors.

DOOH is here to stay and grow: research report

In Digital OOH By VJ Media Bureau - December 13, 2016

The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending

DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

In Digital OOH By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016

In OOH News By VJ Media Bureau - May 31, 2016

Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO -- OOH & Rural, IPG Mediabrands.

People, Places, Persuasion: Robin Hall

In Viewpoints By M4G Bureau - July 31, 2015

Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific

In Gallery By - July 29, 2014

The Ugly Truth–DOOH , Interactivity and Engagement