Results For "Research"
99 News Found
Metro and train advertising can enrich daily commute: JCDecaux report
In Research By M4G Bureau - September 08, 2023
The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.
US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida
In Digital OOH By Rajiv Raghunath - June 14, 2023
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury
In OOH News By M4G Bureau - June 13, 2023
An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing
Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury
In OOH News By M4G Bureau - June 02, 2023
A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.
Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns
In Digital OOH By Rajiv Raghunath - March 21, 2023
New research demonstrates a step change in the evolution of DOOH
Broadsign retains Out of Home Capital as Global Strategic Advisor
In OOH News By M4G Bureau - January 27, 2023
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
Monalisa Mandal, AVP - Marketing & Digital, HT Media (Fever FM), joins OAA 2022 Jury
In OOH News By M4G Bureau - July 19, 2022
Monalisa, who has been instrumental in launching many new shows this year on Fever FM, is a dynamic marketer with 15+ years of experience in developing and executing marketing and digital strategies across diverse categories such as M&E, Auto, Alcobev & Market Research.
Market Research Society of India elects Manish Makhijani, Global Insights Director, Hindustan Unilever as President
In OOH News By M4G Bureau - July 08, 2022
MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry