Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

In OOH News By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.

‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

PredictiVu forms strategic advisory board with top industry names

In OOH News By M4G Bureau - May 05, 2021

Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

In Research By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

In Research By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers